When you’re looking to buy backlink packages, you’re going to want to get the most out of your investment overall. This means looking for link building agencies that offer a combination, if not all of the following aspects. 

Great, High-Quality Domains

An effective backlink portfolio must include backlinks from authoritative domains, as the better the domain, the better the backlink’s quality will become in the eyes of Google. 

The better the domains you link to, the more reliable your website seems, and this can aid with organic growth via backlinks, which should be the ultimate goal of your campaign. 

You want to make sure that the link building agency mentions using the right tools to check domain authority when they make your link portfolio.

Relevant & Contextual Anchor Text

Anchor texts are the clickable words or phrases in the link building content that brings viewers back you your website. Getting this right is an artform as they need to be placed naturally and be relevant to the content and the domain industry the host website is from. 

So, avoid any marketing agency that doesn’t prioritise getting anchor text right. 

Make Natural Links

Natural links are the backbone of modern link building. A natural link is essentially a link that you make with organic growth in mind and doesn’t include any manipulative practices, such as making too many links at once or linking to spammy domains. By practising a ‘less is more’ tactic, you can ensure your links are well received by search engines overall. 

Relevant Links Only

A marketing agency should consider the industry you operate in and make sure that all your links are made to other relevant industries also. This is what makes backlinks relevant, as they only work when you’re connecting to people who are already interested in the industry you work in. For example, if you’re a landscaping company, connecting to a florist blog is a great idea, but connecting to a tech blog isn’t going to be the right audience.

Use Only Best Practice 

Best practice in the link building world is known as white hat link building techniques. This refers to ethical practices that comply with search engine guidelines and some white hat link building tactics include:  guest posting on reputable websites, creating great content for natural backlinks and collaborating with other people in the industry.

When you want to work alongside a reputable link building agency, make sure their packages are white hat focused so you know things are being done on your behalf with the best results possible. 

Local Relevance 

If you’re a business with a storefront, incorporating Local SEO into your link building is vital to get more people through the door. A link building agency does this by targeting certain local or geographic areas within their link building practices. This is done to make sure you show up in local search results, if someone in your area types in ‘near me’ for example. 

Monitoring & Reporting Long-term

This is often overlooked, but you will want to make sure the marketing company you choose commits to regular monitoring of your entire link building portfolio with reporting included in the package. Link building isn’t a ‘set it and forget it’ sort of thing, you need to make sure they continue to perform well for the foreseeable future, this is what makes them truly ‘future proof’ and makes your investment worthwhile. 

If you want all of the above and even more as part of your link building package, Perfect Link Building a SEO Agency is the best choice for you.  Reach out to them today and get started!